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    What Is A PMS Color Match?

    By Richard Wallace


    Understanding the Pantone Matching System (PMS) in Promotional Marketing

    The realm of colors in promotional marketing is vast and intricate. Amidst this, the Pantone Matching System (PMS) stands out as a beacon for brands aiming for color consistency. Let's delve deeper into what PMS is and why it's vital for your branding.

    What is PMS? The Pantone Matching System, commonly known as PMS, is a standardized color reproduction system. By standardizing colors, PMS ensures that colors remain consistent across different platforms and mediums. Each color in the PMS system is represented by a unique code, typically a 3-4 digit number. Some iconic colors also have names, like "Process Blue."

    Why is PMS Essential for Brands? Branding is all about consistency. Brands invest heavily in crafting a unique identity, with color being a pivotal aspect of this identity. Using PMS ensures that a brand's specific color remains consistent, whether it's on a digital platform, printed materials, or promotional items like pens.

    Take Microsoft, for example. Their signature blue is denoted by PMS 279. To maintain brand consistency, they mandate the use of this precise shade for all their printed materials.

    PMS in Promotional Products: If you're ordering promotional products like pens and want them to resonate with your brand's colors accurately, knowing your PMS color is crucial. This is especially true if you're sourcing various promotional items and wish to maintain a consistent shade across all products.

    If your order specifies "PMS Match" for imprint colors, communicate the exact PMS code to the design team. In cases where you're unsure about your brand's PMS shade, most promotional product companies can determine the right match using your logo. However, note that additional charges might apply if a specific PMS ink needs to be sourced or mixed.

    In Conclusion: In a world where branding is everything, the Pantone Matching System (PMS) offers brands the assurance of color consistency. It's more than just a color code; it's a commitment to brand integrity and recognition.

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