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    Dear valued customers,

    We are proud to announce that we are changing the brand of our company website name from My Promotional Pens to its corporate name Save Your Ink.

    My Promotional Pens has undergone a significant transformation in the past 5 years. My Promotional Pens got its start with a heavy focus on primarily promotional pens and other writing instruments. While the company still remains an industry leader in the writing industry category by offering the widest variety of pens, pencils and highlighters at the best prices on the market, we now offer hundreds of other promotional products on our website. In the past 5 years the company has hand-picked other promotional products and added them to our site on a daily basis. We have started with some of the most popular products from the millions that are available. After this transformation was well underway, customers still asked if we carry more than just pens. They loved our products and service level and wanted to buy all of their promo stuff from us exclusively. It became clear to us that our name alone, "My Promotional Pens", was pigeon holing us into the pen category of promotional products no matter how prominent other products and product categories were on our website.

    The new identity had to satisfy all of the existing expectations of what our original mark stands for, while simultaneously moving the brand forward to acknowledge the diversity of the entire product line, and making "Save Your Ink" the cornerstone of our branding. In the process of redesigning the Save Your Ink corporate logo, we wanted to make sure that it entailed some of the features of the My Promotional Pens logo so it would be more easily recognizable to our past customers. It had to be clear to our customers that we were the exact same company with simply a new name for our website. The most recognizable portion of the My Promotional Pens brand was the "target audience sphere". We went with a design that used the "target audience sphere", with a slight change. The sphere became an ink droplet.
    We want to take this opportunity to thank you for your continued support.

    We look forward to delivering your new orders with this new branding.

    Yours Sincerely,
    Save Your Ink, Inc.

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